FADOQ keeps members up to date on everything that happens across the network. It also lets them know about the work it does to improve their quality of life, including briefs, advocacy, news, editorials, publications, and more.
As a members of the FADOQ you benefit from useful partnerships, nearly 1,000 discounts and privileges. You have access to multiple discounts and privileges in every region of Québec. Maximize your savings in every sphere of life! Use the FADOQ application to discover discounts wherever you are.
Individuals aged 50 and over who want active lifestyles, to meet other people and experience new things will undoubtedly find what they’re looking for in the FADOQ. He/it gets over 70,000 people to be physicaly active every week.
FADOQ works hard to educate, train, and equip its members in all spheres of their lives. It shares information at workshops, online, in concise articles and up-to-date fact sheets, and more. We believe all seniors should get informed!
FADOQ is proud to announce its partnership with KO Média for the redesign of its magazine Virage, in both print and digital formats. With its extensive expertise in creating captivating and engaging content, KO Média will also support FADOQ in implementing best practices in advertising and marketing.
KO Média, the publisher of the successful magazines VÉRO and ELLE Québec, will have the opportunity to create a true digital synergy between FADOQ’s main brand and its sub-brand Virage, by establishing a new editorial direction and a modernized visual identity that remains true to the organization’s values and mission.
Delivered to the homes of nearly 500,000 members, Virage is one of the most widely distributed magazines in Québec. By renewing its content, FADOQ aims to offer people aged 50 and over a more current, impactful, and bold media platform that meets their expectations and fully reflects their place in society.
“We are delighted to collaborate with such a creative and experienced team as KO Média. This strategic partnership gives us the opportunity to strengthen our digital presence and expand the reach of our magazine Virage beyond its traditional formats. This evolution will allow us to continue to highlight the 50+ community in a more dynamic and accessible way while engaging in dialogue with a broader audience,” said Jacinthe Roy, Executive Director of FADOQ.
“We are proud to support FADOQ in this important stage of its evolution. This project is an opportunity for us to leverage our expertise in content creation and brand marketing while reinforcing our shared vision: to showcase older adults by creating content that highlights their experiences and contributions to society,” said Emmanuelle Giasson, Vice President, Strategy and Business Development at KO Média.
